This is serious business with execution, planning, and RoI-driven all success mantras alongside. The launches and expansions are now just numbers and show no signs of a pause. Experts say the actual growth may be yet to begin. India accounts for roughly 14 to 15% of global internet users, whereas data center is only 6% leaving a huge gap there. As the number of Internet users goes up, the young population of India is likely to drive the demand for OTT platforms, mobile usage, payment gateways, and gaming and entertainment.